Privacy policy
Last Updated: 9/16/26
Just Björn, PBC ("Just Björn," "we," "us," or "our") respects your privacy and is committed to protecting your personal information.
This Privacy Policy describes how we collect, use, disclose, retain, and protect personal information when you visit or interact with our websites, purchase our products, create or manage an account or subscription, communicate with us, sign up for marketing communications, or otherwise interact with services that link to this Privacy Policy (collectively, the "Services").
Just Björn, PBC is responsible for the processing of personal information described in this Privacy Policy.
Our privacy practices may vary depending on where you live and the laws that apply to you. Additional rights and disclosures for residents of certain jurisdictions are described below.
1. Personal Information We Collect
Depending on how you interact with us, we may collect the following categories of personal information.
Information You Provide to Us
Contact information, such as your name, email address, telephone number, billing address, and shipping address.
Account information, such as your account credentials, preferences, and subscription information.
Order and transaction information, such as products purchased, order history, subscription status, shipping information, returns, refunds, and other transaction details.
Payment information. Payments are generally processed by our payment providers. We may receive limited information relating to your payment or transaction but do not necessarily receive or retain complete payment-card information.
Communications, including information you provide when you contact customer service, submit an inquiry, participate in a survey or promotion, leave a product review, or otherwise communicate with us.
Marketing preferences, including whether you have chosen to receive email, SMS, or other marketing communications from us.
User-submitted content, such as reviews, photographs, testimonials, comments, or other content you choose to provide.
We ask that you not provide sensitive health or medical information through general website forms, product reviews, or customer-service communications unless it is necessary for your request.
2. Information We Collect Automatically
When you use our Services, we and our service providers may automatically collect certain information about your device and use of the Services, including:
- IP address;
- browser type and version;
- device type and identifiers;
- operating system;
- general location derived from your IP address;
- language, country, and time zone;
- pages viewed and products viewed;
- links or advertisements clicked;
- referring website or source;
- dates and times of visits;
- interactions with our website; and
- information collected through cookies, pixels, tags, software development kits, and similar technologies.
We may associate this information with other information we maintain about you where permitted by law.
3. How We Use Personal Information
We may use personal information to:
- process, fulfill, ship, and manage orders;
- create and administer customer accounts;
- manage subscriptions and recurring orders;
- process returns, refunds, and customer-service requests;
- communicate with you about orders, subscriptions, products, and services;
- provide and improve our website, products, services, and customer experience;
- understand how customers interact with our website and products;
- conduct analytics, research, and business planning;
- personalize content and product recommendations;
- send marketing communications where permitted by law;
- measure and improve the effectiveness of our marketing;
- display or measure advertising;
- administer promotions, surveys, reviews, or loyalty initiatives;
- detect, investigate, and prevent fraud, security incidents, abuse, or unlawful activity;
- protect our customers, business, property, and legal rights;
- comply with legal, regulatory, tax, accounting, and reporting obligations; and
- establish, exercise, or defend legal claims.
We may also use aggregated or de-identified information that cannot reasonably be used to identify you, subject to applicable law.
4. Cookies, Analytics, and Advertising
We and our service providers may use cookies, pixels, tags, and similar technologies to operate our Services, remember preferences, understand how our Services are used, measure performance, and support advertising and marketing.
These technologies may fall into categories such as:
Strictly Necessary Cookies. These technologies are required for core website functions, including shopping-cart functionality, checkout, account login, security, and fraud prevention.
Functional Cookies. These technologies remember choices and preferences and help improve functionality.
Analytics Cookies. These technologies help us understand how visitors use our Services and allow us to measure and improve performance.
Advertising and Marketing Technologies. We and certain advertising or marketing partners may use technologies to measure advertising, understand the effectiveness of campaigns, or provide advertising that may be more relevant to your interests.
Depending on the technology involved and applicable law, information disclosed to advertising or marketing partners may constitute a "sale," "sharing," or use for "targeted advertising" even when no money is exchanged for the information.
You may have the right to opt out of these practices as described in the U.S. State Privacy Rights section below and through the privacy-choice tools provided on our website.
Where required by law, we will obtain consent before using non-essential cookies or similar technologies.
5. How We Disclose Personal Information
We may disclose personal information to the following categories of recipients:
Service providers and processors. We work with companies that help us operate our business, including ecommerce and website providers, payment processors, shipping and fulfillment providers, subscription-management providers, customer-service providers, email and communications providers, analytics providers, fraud-prevention providers, hosting providers, and other technology vendors.
Advertising and marketing partners. We may disclose certain identifiers, device information, internet activity, and related information to advertising and marketing partners to measure campaigns, understand customer engagement, or deliver advertising, subject to applicable privacy choices and law.
Professional advisers. We may disclose information to lawyers, accountants, auditors, insurers, financial institutions, and other professional advisers where reasonably necessary.
Government authorities and others for legal purposes. We may disclose information when reasonably necessary to comply with applicable law, legal process, court orders, regulatory requirements, or lawful government requests, or to protect our rights, customers, employees, property, or others.
Business transactions. Personal information may be disclosed or transferred in connection with an actual or proposed merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar corporate transaction.
We may also disclose information at your direction or with your consent.
6. Sale, Sharing, and Targeted Advertising
Just Björn does not sell personal information for money in the conventional sense.
However, some privacy laws define "sale" or "sharing" broadly enough to include certain disclosures of personal information to advertising or marketing partners for cross-context behavioral advertising or targeted advertising.
To the extent our use of advertising technologies constitutes a sale, sharing, or targeted advertising under applicable law, eligible consumers may opt out.
You can exercise applicable privacy choices through the "Your Privacy Rights" or "Do Not Sell or Share My Personal Information" link available in the footer of our website.
Where required by applicable law, we also recognize qualifying browser-based universal opt-out preference signals, such as the Global Privacy Control ("GPC"), as a request to opt out of sale or sharing for the browser or device sending the signal.
7. Marketing Communications
You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in our marketing emails.
Where we offer SMS marketing, you may follow the instructions contained in the message to opt out.
Even if you opt out of marketing communications, we may continue sending non-marketing communications relating to transactions, orders, subscriptions, account security, legal notices, or customer-service matters.
8. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and as required or permitted by applicable law.
The length of time we retain information depends on factors including:
- the nature of the information;
- our relationship with you;
- whether your account or subscription remains active;
- the purposes for which the information was collected;
- legal, tax, accounting, and regulatory requirements;
- fraud-prevention and security needs; and
- applicable limitation periods and potential legal claims.
When personal information is no longer reasonably necessary for these purposes, we take reasonable steps to delete, anonymize, or otherwise dispose of it in accordance with applicable law.
9. Data Security
We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
No internet transmission, information system, or storage system can be guaranteed to be completely secure. You should therefore use reasonable care when transmitting information online and protect your account credentials.
10. Children’s Privacy
Our Services are intended for a general audience and are not directed to children under 13.
We do not knowingly collect personal information from children under 13 through our Services. If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.
We do not knowingly sell or share the personal information of consumers under 16 without the affirmative authorization required by applicable law.
11. Social Media and Third-Party Services
Our Services may contain links to third-party websites, social-media platforms, applications, payment providers, or other services.
When you interact with a third-party service, that third party may collect or receive information according to its own privacy practices. Just Björn is not responsible for the privacy practices of unaffiliated third parties.
We encourage you to review their privacy policies before providing personal information.
12. International Data Transfers
Just Björn is based in the United States and works with service providers that may process information in the United States and other countries.
Accordingly, personal information may be transferred to and processed in countries other than the country where you live.
Where applicable law requires safeguards for international transfers of personal information, we use appropriate lawful transfer mechanisms, which may include contractual protections approved by relevant regulatory authorities.
13. U.S. State Privacy Rights
Depending on where you live and whether applicable legal thresholds are met, you may have certain rights regarding your personal information.
These rights may include the right to:
- confirm whether we process your personal information;
- request access to personal information we maintain about you;
- request correction of inaccurate personal information;
- request deletion of personal information;
- obtain a portable copy of certain personal information;
- opt out of the sale of personal information;
- opt out of the sharing of personal information for cross-context behavioral advertising;
- opt out of targeted advertising;
- opt out of certain profiling or automated decision-making activities where applicable;
- limit certain uses or disclosures of sensitive personal information where applicable;
- withdraw consent where processing is based on consent; and
- appeal a decision we make concerning a privacy request where applicable law provides an appeal right.
These rights are subject to exceptions and limitations under applicable law.
We will not discriminate against you for exercising privacy rights provided by applicable law.
Exercising Your Rights
You may submit applicable privacy requests through our Your Privacy Rights page or by contacting us at info@justbjorn.com.
To protect your information, we may need to verify your identity before fulfilling certain requests. Where permitted by applicable law, you may use an authorized agent to submit a request on your behalf, subject to appropriate verification.
We will respond within the time required by applicable law.
Universal Opt-Out Signals
Where required by applicable law, we process recognized universal opt-out preference signals, including GPC, as requests to opt out of sale or sharing for the browser or device through which the signal is communicated.
14. California Privacy Notice
This section supplements the remainder of this Privacy Policy for California residents where the California Consumer Privacy Act, as amended ("CCPA"), applies to our processing.
Depending on how you interact with us, we may collect the following categories of personal information recognized by California law:
- identifiers, such as name, email address, postal address, IP address, account identifiers, and similar identifiers;
- customer-record information, such as contact and transaction information;
- commercial information, including products purchased or considered, subscription information, and purchasing history;
- internet or other electronic network activity, including browsing and interaction information;
- approximate geolocation information;
- audio, electronic, visual, or similar information you choose to provide;
- inferences derived from other information, such as product or marketing preferences; and
- other personal information you voluntarily provide to us.
We collect and use these categories for the business and commercial purposes described in this Privacy Policy, including fulfilling orders, providing customer service, managing subscriptions and accounts, improving our Services, security and fraud prevention, analytics, marketing, advertising, and complying with legal obligations.
We may disclose these categories to the recipients described in How We Disclose Personal Information, including service providers, ecommerce and payment providers, fulfillment providers, analytics providers, and advertising or marketing partners.
We do not sell personal information for money in the conventional sense. As explained above, however, certain disclosures involving advertising technologies may constitute "sale" or "sharing" under California law.
California residents may have rights to know/access, correct, delete, and obtain information about our processing of their personal information, as well as the right to opt out of sale or sharing and certain other rights provided by the CCPA.
California residents may exercise applicable rights through our Your Privacy Rights page, our Do Not Sell or Share My Personal Information mechanism, or by contacting us at info@justbjorn.com.
Where required, we honor qualifying opt-out preference signals such as GPC.
We do not discriminate against California consumers for exercising CCPA rights.
California "Shine the Light"
California residents may also have rights under California Civil Code Section 1798.83 regarding certain disclosures of personal information for third parties' direct-marketing purposes. Requests concerning these rights may be sent to info@justbjorn.com.
15. European Economic Area, United Kingdom, and Switzerland
If you are located in the European Economic Area ("EEA"), United Kingdom ("UK"), or Switzerland, applicable data-protection laws may provide additional rights.
Legal Bases for Processing
Depending on the processing activity, we may process personal information because:
- processing is necessary to perform a contract with you or take steps at your request before entering into a contract;
- processing is necessary to comply with a legal obligation;
- processing is necessary for our legitimate interests or those of another party, provided those interests are not overridden by your rights and interests; or
- you have provided consent, where consent is required.
Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing that occurred before withdrawal.
Our legitimate interests may include operating and improving our business and Services, communicating with customers, securing our systems, preventing fraud, understanding our customers, and marketing our products where permitted by law.
Your Rights
Subject to applicable law, you may have the right to:
- access personal information we hold about you;
- correct inaccurate information;
- request deletion of personal information;
- restrict certain processing;
- object to processing based on legitimate interests;
- object to direct marketing;
- receive certain information in a portable format;
- withdraw consent where processing relies on consent; and
- lodge a complaint with the data-protection authority in your country.
You may submit a request by contacting info@justbjorn.com.
16. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business, technologies, legal requirements, or privacy practices.
When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy. If changes are material, we may provide additional notice as required by applicable law.
We encourage you to review this Privacy Policy periodically.
17. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, please contact:
Just Björn, PBC
150 W 26th Street
New York, NY 10001
United States
Email: info@justbjorn.com
