halló, we’re just björn
We care about people and the planet
We’ve incorporated just björn as a public benefit corporation because we believe that companies have a responsibility to care for people and the planet, and to think beyond profit. Our values guide our goals–to care deeply about the welfare of our employees, to make a positive impact on the community and the environment, and to focus on education and equality.
Our Purpose
We exist to help you b your best.
We’re taking a different path
At just björn, we believe wellness begins with thoughtfully sourced ingredients rooted in purity, simplicity, and respect for nature. Many conventional supplements rely on heavily processed ingredients, fillers, or industrial farming and fishing practices that can compromise both quality and sustainability. We chose a different approach.
Our Nordic nutrition products are crafted using premium marine-based ingredients sourced from the pristine North Atlantic and Arctic waters known for their purity and abundance of natural resources. This reflects our ongoing commitment to bringing Nordic simplicity to modern wellness that helps our customers feel and be their best.
Meet Björn
Founder, Chef & Nutritionist
As an athlete, workout enthusiast and chef, I’ve always been focused on a healthy and active lifestyle. Growing up in Grindavík, Iceland, a fishing village located just below the Arctic Circle, I was familiar with marine collagen but when I sustained an injury as a semi-pro soccer player, collagen helped me in my recovery process, to heal faster and feel my best. Years later, I went on to study nutrition to optimize my health and trained in New York as a chef so I could make performance nutrition a delicious and sustainable part of my family’s lifestyle.
On the search for the right collagen and wellness supplements, I noticed many were loaded with fillers and sweeteners that outweighed the benefits of the ingredients themselves. This inspired me to create just björn. By incorporating marine collagen and chitosan into my daily routine, I’ve experienced many of the benefits these powerful Nordic superfoods can offer and was able to transform my health and lifestyle. I hope they help support your wellness journey as much as they have mine.
ethically sourced with pristine ingredients
just björn marine collagen is made from wild-caught cod and marine chitosan is extracted from the shells of wild-caught shrimp from pristine North Atlantic and Arctic waters. These cold and remote environments help protect against exposure to antibiotics and hormones commonly found in conventional farming practices.
supplements designed for better absorption
Our marine collagen is made up of smaller peptides, allowing it to be absorbed more efficiently by the body than many other collagen sources and our marine chitosan is a highly refined, bioavailable form shown to be up to 5x more effective at binding fats than standard chitosan—helping you experience the benefits of these supplements faster and more effectively.
minimizing impact on the environment
As part of a circular economy, we transform what was once discarded into high-quality, nourishing supplements that support wellness naturally. Environmentally conscious efforts are an ongoing mission for us. We are doing our best to minimize packaging by using less plastic than conventional tubs and employing recycled and recyclable materials whenever possible.
